Role of AI in Digital Marketing for Startups and Small Businesses
78% of small businesses fail because they lack a well-developed business and marketing plan, lack in-house expertise, and misaligned interests of marketing agencies.
Small businesses continue to struggle with their marketing and demand generation due to:
- Lack of business strategy and marketing plans
- Limited marketing budget
- Lack of business and digital marketing skills
- High cost and complexity of dealing with multiple marketing agencies, consultants, and content writers
When small businesses are not in a position to hire full-time marketing staff, hiring multiple agencies for diverse marketing tasks often leads to chaos, overspending, lack of coordination, and management overhead.
With inadequate marketing comes additional worries, including stagnation.
AI-powered tools could be a potential answer to all these challenges. With generative AI, SMBs can now solve one of the biggest challenges in digital marketing – relevant content necessary for running campaigns across all channels.
“With generative AI, SMBs can now solve one of the biggest challenges in digital marketing – relevant content necessary for running campaigns across all channels.
Here’s a quick preview of how generative AI could be the ultimate answer for businesses looking to grow with their limited marketing budgets.
Rapidly creating blogs to drive organic web traffic
Having a strong blogging strategy is one of the most inexpensive and efficient ways to drive traffic to your business or website. When it comes to creating a compelling blog and telling product-oriented stories to engage customers, SMBs lack the time and the skills to produce high-quality content on a regular basis. They also don’t possess the understanding that isolated blogs won’t move the needle for them as they need to build topic clusters to create the depth and breadth of content that start signaling their “expertise” to the search engines for them to start ranking higher.
AI tools allow small business owners to create blogs to match their business narrative. Innovative marketing soution powered by Generative AI can assist in creating strong blogging clusters, and ensure that the blogs are optimized with the right keywords and the right on-page SEO.
In a nutshell, AI tools can help small business and startup owners with “base content” which would take them hours to research. Using this “base content” the SMBs can now quickly personalize the blog, make it more humanized, and make it more differentiated for their market.
In a nutshell, AI tools can help small business and startup owners with “base content” which would take them hours to research. Using this “base content” the SMBs can now quickly personalize the blog, make it more humanized and make it more differentiated for their market.
Executing email marketing campaigns to increase leads
Startups and small businesses are often very inconsistent in their email marketing campaigns. The central issue is content and the time it takes to create the content regularly. What are we offering to the reader that would give them value? The offer could be a product, valuable informational content, or video. And how do we communicate the value of what we offer through well-crafted emails with proper subject lines and email body content? How to make that content interesting and engaging?
Generative AI can give a head start and generate the “base content” that can save a lot of time for small business owners. Small business owners can then humanize the base content to create compelling stories that would prompt action.
Generative AI allows SMBs to produce a rough draft of all of this content including email subject lines to increase open rates, create content for email body or infographics to grab visual attention, and develop micro-page content which they can use for conversion of the lead into a meaningful action.
Generative AI can also give suggestions to entrepreneurs about different campaign themes.
Essentially, Generative AI can save the startup and SMB owners a lot of time with “base content” for email campaigns, ready for them to tweak and personalize without having to spend days doing research.
Essentially, Generative AI can save the startup and SMB owners a lot of time with “base content” for email campaigns, ready for them to tweak and personalize without having to spend days doing research.
Leveraging ever-growing social media campaigns to drive awareness and demand
Startups and small businesses usually latch onto social media posts as it seems easier to get started. However, they quickly fall off the train as. social media marketing requires consistent fresh content that is relevant to the audience.
Again the central issue becomes the skills and time required for business strategy and the content creation for weekly social media campaigns.
Several SMBs are charged with thousands of dollars by Social Media Agencies without moving the needle even an inch.
The Generative AI can help create initial base content for social media campaigns, including banners for new posts, generate taglines that can trigger clicks, suggest hashtags, and design landing pages that present the offer.
Small business owners can then use this “base content” and modify it to personalize and humanize their social media posts, relatively quickly without spending enormous time on the research or the “base content”.
Small business owners can then use this “base content” and modify it to personalize and humanize their social media posts, relatively quickly without spending enormous time on the research or the “base content”.
Operationalizing paid advertising campaigns
Even if they have some budget for PPC (pay for click) campaigns, it becomes difficult for small business and startup owners to operationalize them as they don’t have the skills to create compelling ad copies and to operationalize the campaign setup and optimization using platforms such as Google AdWords.
With a restricted understanding of how PPC campaigns work and the inability to create compelling headlines and bodies of the ads, they often don’t resonate well with the targeted consumers.
Generative AI-powered tools can generate the suggested content for the headlines and ad copies. Generative AI can further create base content for the landing pages and micro-pages that are used for conversion actions such as “purchasing the product” or “subscribing to the newsletters”.
Generative AI-powered tools can generate the suggested content for the headlines, and ad copy. Generative AI can further create base content for the landing pages and micro-pages that are used for conversion actions such as “purchasing the product” or “subscribing to the newsletters”.
For the majority of SMBs that don’t have the bandwidth and resources, Generative AI could solve the content creation issue and help the SMBs operationalize the PPC campaign faster and start driving the leads.
Make your website the true front door of your business
For any customer visiting a business website, the eventual question is a simple one – “Does this business solve the problem I have or provide the information I need?”. SMBs, even after spending thousands of dollars to launch their websites, do not have fresh and compelling content on their sites.
Small business owners often don’t have in-house authors and copywriters for this job. They also typically don’t understand the importance and the elements of on-page SEO. As a result, the content on the website often does not convey customer benefits, does not tell stories that will prompt actions, and ultimately becomes ineffective.
Your website is the front door to your business’s online presence. Every campaign – email, social media, PPC ultimately lands the customers on your website.
Your website is the front door to your business’s online presence. Every campaign – email, social media, PPC ultimately lands the customers on your website.
Without clear messaging and compelling content on your website, the customers bounce away from your website while the SMBs lose significant web traffic.
Generative AI can solve the content problem by producing the initial base content for the web pages, which the SMBs can tweak, personalize, humanize, and make it compelling thus driving conversion and leads into the sales funnel.
StartupWind’s MarketEngine.ai: Grow your business with Marketing-as-a-Service, powered by Generative AI
StartupWind brings MaketEngine.ai, Marketing-as-a-Service (MaaS) that revolutionizes digital marketing for startups & and SMBs.
MarketEngine.ai is powered by Generative AI, decades of marketing expertise, deep SMB business process know-how, and assistance from human marketing experts.
StartupWind’s MaaS enables SMBs to drive demand rapidly while eliminating the need for multiple marketing agencies and reducing agency costs by up to 75% while simplifying your daily marketing activities and expediting campaign execution from months to weeks.
StartupWind’s MaaS enables SMBs to drive demand rapidly while eliminating the need for multiple marketing agencies and reducing agency costs by up to 75% while simplifying your daily marketing activities and expediting campaign execution from months to weeks.
Conclusion
International calls were $3 per minute in 90s and then with Satellite communication, calls are now a few cents per minute.
Time and again, very difficult problems were solved by technology.
The traditional marketing agency model can’t solve the marketing challenges of startups and SMBs as the cost, complexity, and time to value don’t make sense for the SMBs and startups.
StartupWind’s MaaS solves this problem with technology that is powered by Generative AI and assisted by human marketing experts and makes it possible to do this at up to 75% less cost than the traditional agency model while accelerating marketing qualified leads dramatically.
With our pool of talented marketing and content experts who bring over 50 years of marketing experience coupled with our deep understanding of SMB business processes, your small business can accelerate demand by tapping the power of Generative AI without losing the human touch necessary to create compelling stories that prompt actions.
Contact StartupWind NOW for a consultation, get a free assessment of the state of your marketing, and learn how you can grow your business by driving demand at an optimal cost.
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